BIDLIFT

Bidlift is an AI-powered tool designed to enhance performance for digital publishers by optimizing every aspect of the ad auction process. By connecting directly to the publisher’s wrapper, Bidlift improves auction efficiency, increases revenue, and ensures the highest quality traffic, all while automating essential tasks and delivering tailored solutions for each publisher. The tool analyzes and optimizes key auction components to guarantee the best possible ad performance.

BIDLIFT

BENEFITS FOR PUBLISHERS

Auction Optimization:

Bidlift connects seamlessly with the publisher’s wrapper, optimizing multiple auction functions to increase performance.

Request Filtering:

It filters requests before sending them to the adapter, improving request quality and ultimately boosting auction results.

Blocking Ineffective Sources:

Bidlift blocks certain countries, ad sizes, and apps/domains that negatively impact auction performance, ensuring that only high-performing sources are considered.

IVT Traffic Protection:

It filters and blocks applications or domains identified with Invalid Traffic (IVT), improving the quality of incoming traffic and reducing fraud risks.

Supply Chain Repair:

If the publisher’s supply chain is not configured properly, Bidlift automatically fixes it, ensuring smooth auction processes.

Cookie Sync Repair:

Bidlift ensures the publisher’s cookie sync is correctly set up, particularly the AliasSyncEnabled of the adapter, to ensure accurate tracking and efficient bidding.

Personalized Code Execution:

The tool executes parts of the code individually for each client, optimizing the auction and fill rate based on the unique performance of each Demand-Side Platform (DSP) for every user.