Why 152 Media?

This is a cornerstone of our business philosophy. With over 13 years in the industry, our track record speaks for itself. We are widely recognized as one of the companies that consistently and promptly honors its financial commitments to clients, setting us apart in the competitive marketplace. Our commitment to timely payments is unwavering — we pay all our publishers on a net 30-day basis, ensuring a smooth and reliable cash flow for all parties involved

In addition to our punctual payment practices, we take pride in our exceptional customer service. Our dedicated accounting team is large and highly efficient, providing immediate responses to any inquiries or requests from our clients. This quick turnaround time helps maintain strong, trust-based relationships and ensures that our clients’ needs are met without delay.

We also work with some of the biggest exchanges and publishers in the industry, which allows us to handle large volumes of transactions without any issues. This robust infrastructure and our proven financial reliability make us a trusted partner for clients seeking efficiency and professionalism in every aspect of their business dealings.

We take a highly ethical approach to the types of clients we accept, placing a strong emphasis on maintaining the highest quality of traffic. We believe that the customers we partner with, deserve nothing less than the best, and we invest considerable resources in ensuring that the traffic we accept meets the highest standards. A key part of this commitment is our substantial investment in our Development team, which has led to the creation of in-house sophisticated tools designed to control and monitor traffic quality throughout the entire process.

Thanks to these investments, we’ve developed proprietary tools powered by AI that play a crucial role in traffic validation. From the moment a publisher begins the onboarding process, our systems conduct thorough background checks, analyzing key factors related to traffic quality. Once traffic begins to flow, our tools continue to work seamlessly in the background, filtering and evaluating every request before it reaches any exchange. This real-time process identifies and flags any anomalies or missing information that could indicate low-quality traffic.

In essence, our system is designed to automatically discard any subpar traffic and only pass through high-quality, verified requests. This rigorous filtering process ensures that our customers receive nothing but the best traffic, guaranteeing that every campaign runs with the highest level of integrity and performance. By investing in technology and continually refining our tools, we ensure that we uphold the ethical standards that have helped us build long-lasting, trusted relationships with both publishers and advertisers.

One of our key objectives is to develop highly engaging ad formats that not only capture user attention but also create rich, meaningful experiences. By leveraging the power of artificial intelligence (AI), we aim to craft formats that seamlessly integrate with the content users are already consuming, enhancing both the user experience and the relevance of the ads displayed. The goal is to create interactive, immersive formats that bridge the gap between content and advertising, fostering a natural flow that encourages user interaction, boosts engagement, and delivers better results for advertisers.

Our AI-driven approach enables us to design ad formats that provide users with a more intuitive and enjoyable experience when encountering ads, reducing disruption and increasing the likelihood of positive engagement. These formats are designed to adapt to the user’s behavior and context, allowing for dynamic interactions that feel organic rather than intrusive. By merging publisher content with carefully crafted ad formats, we create a harmonious environment where users engage with both content and ads in a more natural, seamless way.

In addition, our approach allows us to target users effectively without relying on cookies, respecting user privacy while still delivering relevant ads. This is achieved through advanced machine learning models that analyze user behavior and content interactions, ensuring that we can tailor ads to users’ interests without compromising privacy.

For our publishers, these innovative formats provide valuable insights into how users are interacting with their content and ads. By tracking engagement patterns and user behavior, we give publishers data-driven feedback that helps optimize their traffic, refine their content strategies, and improve overall monetization. Ultimately, our aim is to create a win-win scenario where both users and publishers benefit from a more engaging, privacy-conscious advertising experience.

With 13 years of experience in the industry, our company has consistently been at the forefront of technological innovation. Our approach has always been to focus on what is next, rather than simply keeping up with what is today. This forward-thinking mindset drives our commitment to investing heavily in technology and ensuring that we are always ahead of the curve in meeting the evolving needs of the industry.

We have built a highly skilled and experienced team dedicated to researching and identifying emerging technologies and trends that will shape the future of our business. Our team is constantly engaged in deep industry research, ensuring that we understand not only the current state of the market but also the innovations on the horizon. We also stay closely connected to our clients, gathering direct feedback to better understand their needs and challenges. This feedback loop enables us to develop tailored solutions that truly stand out from our competitors, offering unique value to our partners.

To keep our team aligned with the latest developments, we conduct quarterly brainstorming meetings that are 100% dedicated to generating new ideas and sharing industry insights. These sessions encourage open collaboration and allow us to bring forward fresh perspectives, ensuring that everyone on the team is up to date with the latest technological advancements and industry shifts. This continuous sharing of knowledge allows us to adapt quickly, integrate new ideas, and apply innovative solutions to our work.

By constantly staying engaged with industry trends and maintaining a proactive approach to technology, we ensure that our services are always cutting-edge, relevant, and equipped to meet the challenges of tomorrow. This commitment to innovation and knowledge acquisition sets us apart and ensures that we can continue to deliver the highest quality solutions to our clients.

We are 100% committed to safeguarding user privacy. We recognize the critical importance of privacy in today’s digital landscape, and we take every measure to ensure that our practices are fully compliant with the latest regulations and industry standards.

To uphold this commitment, we have a dedicated privacy team that is solely focused on ensuring our operations meet the highest privacy standards. This team works tirelessly to stay up to date with the ever-evolving privacy laws and regulations, from GDPR to CCPA and beyond. They are responsible for monitoring changes in the industry and implementing any necessary adjustments to our processes to maintain compliance.

In addition to this, our privacy team works closely with each of our product development teams. They collaborate on every stage of solution design and deployment, ensuring that privacy considerations are integrated into our products from the ground up. Whether it’s the development of new ad formats, traffic management tools, or user engagement solutions, we ensure that each product is fully aligned with privacy best practices and regulations.

This proactive and comprehensive approach to privacy ensures that we not only meet the legal requirements but also maintain the trust and confidence of our users, clients, and partners. Our focus on user privacy is integral to everything we do, and we will continue to prioritize it as a key element of our business strategy.