Unlock the Power of Curation with 152 Media

In the fast-paced, fragmented world of digital advertising, simplicity is key. As buyers face growing pressure to do more with less, Curation emerges as a powerful solution—offering streamlined access to premium inventory, unique data, and scalable audiences, all through a single deal.

At 152 Media, we take this promise a step further. Leveraging the full capabilities of Xandr Curate, we help our partners tap into high-quality supply and privacy-compliant data packages that drive results, without the heavy operational lift.

Why Curation Matters

Today’s advertisers are navigating a complex ecosystem. Finding the right audience requires digging through massive amounts of data, evaluating publisher quality, and managing increasingly stringent privacy standards. Curation solves these challenges by:

• Bridging the gap between buyers and exclusive audience data—like publisher first-party data and retail media.
• Simplifying deal activation by combining premium inventory and targeting capabilities in a single curated package.
• Accelerating SPO strategies, giving buyers more control over where and how their campaigns are delivered.
• Enabling future-proof targeting by supporting cookie-less solutions like contextual targeting and modeled data.

In short, Curation empowers buyers to spend more time optimizing outcomes, and less time navigating logistics.

What 152 Media Offers Through Xandr Curate

Through our dedicated seat on Xandr Curate, 152 Media offers expertly curated deals that combine:

• Premium inventory from top publishers, selected through deep integrations and performance audits.
• Audience enrichment using quality data sources, including contextual signals, modeled segments, and first-party insights.
• Custom supply paths, ensuring transparency and efficiency from impression to conversion.
• Turnkey deals available through Xandr’s Inventory Library on Invest DSP, making activation as simple as point-and-click.

What sets us apart is not just our access—it’s our expertise. We specialize in curating deals that meet buyers’ unique goals while ensuring that each request includes all necessary parameters for successful bidding. Our hands-on approach means we’re constantly optimizing supply paths, verifying data quality, and staying ahead of privacy trends.

Work with a Curator Who Understands the Full Picture

At 152 Media, we don’t just resell inventory—we engineer media strategies. Whether you’re looking to expand your retail media campaigns, reach TV-viewership-based audiences, or simply find more efficient supply routes, we can build the curated solutions that make it happen.

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Let’s simplify your programmatic buying. Contact Matias Miles, CRO at 152 Media, at matias@152media.com to explore curated deals designed for performance.