Top Questions Publishers Ask Before Choosing a Monetization Partner

Here’s what publishers usually ask when looking for a monetization partner — and how we answer.

What is the benefit of using 152 Media to monetize your website compared to other companies?

Publishers choose 152 Media because we offer the fastest payment terms in the industry — with no minimum payoutand on-time payments for all our partners.

Our commitment to innovation is another key advantage. We’ve developed powerful tools that significantly boost performance. Bidlift is coming — Get ready for the revolution in publisher performance!

Bidlift automatically corrects missing data in ad requests and introduces Buyer Intelligence, which analyzes each buyer individually to identify the requests most likely to be purchased. This technology not only increases publisher performance and CPMs but also sends curated, high-value requests to buyers.

Are the ads.txt lines mandatory?

Yes. Since 152 Media works with multiple agencies — each running deals through various platforms — you may occasionally receive additional ads.txt lines from us.

Is it necessary to audit sites or apps?

Yes. We audit every site connected to our demand to ensure the best possible results and maintain traffic quality.

How can I improve my account performance?

152 Media provides AI-driven insight reports for each publisher. Your dedicated account manager shares these reports weekly, highlighting optimization opportunities and the projected revenue lift from implementing them.

What type of demand does 152 Media offer? Is it unique or direct?

We offer direct, unique, and Open Market demand. Our dedicated sales team focuses exclusively on building deals, PMPs, and campaigns across multiple geos, sizes, and formats.

Additionally, we’re integrating AI solutions for publishers designed to further increase impression value for buyersand maximize overall yield.

When publishers look for a monetization partner, they want more than just technology — they want transparency, performance, and reliability.