OUR DNA
OUR
DNA
152 Media began operations in 2010 as a traditional Ad Network, focused on connecting publishers with exchanges and demand sources to help monetize their traffic. Prior to founding 152 Media, we identified several industry-wide issues that presented potential opportunities. One of the most significant problems was related to payment practices, where publishers were often not paid on time—or in some cases, not paid at all—when working with networks. Many companies prioritized short-term profits over long-term relationships, leading to disorganized administration and financial instability.
We recognized an opportunity here, and one of our core pillars from the start has been «Paying all our publishers on time.» This commitment has been a key driver of our growth.
Many fast-growing companies struggled to keep pace with their growth and failed to meet their payment obligations to publishers. Our focus on timely payments and financial stability helped us build a strong reputation in the industry.
Alongside this, we have remained committed to staying ahead of market trends, being among the first companies in LATAM to implement Header Bidding technology. We built a dedicated development team to create our own wrapper technology and ventured into AI, automating several aspects of our operations, including implementation, auctions, and optimization. This has been a game changer for us. Today, we have a fully developed AI division focused on automating processes, optimizing business operations, analyzing requests, improving inventory quality, and leveraging machine learning to drive innovation across the board.
Additionally, user privacy is at the core of our values, supported by strong partnerships in data protection. We are also committed to giving back, reinvesting part of our profits into community-driven activities and embedding environmental consciousness on our work team and our value proposition.
At 152 Media, we aim to stay one step ahead, delivering innovative solutions that not only meet but anticipate the needs of the digital ecosystem.
PURPOSE
Optimize advertising content on websites, maximizing our clients’ profits, while providing a safe and innovative experience for users.
VISION
Position 152 Media as the 360 solution for publishers, promoting the development and implementation of customized AI technologies that optimize content and maximize results.
MISSION
We are pioneers in the development of innovative solutions for publishers.
Our main objective is to maximize the protability of digital advertising on websites by implementing continuous technological evolution to improve our services. We have an internal development area called 152 Media Lab, where we proactively work on new technologies, integrating articial intelligence.
We closely follow market changes and trends to maintain and enhance our value proposition. As a result, we integrate individuals into our team who have the capacity to adapt, allowing us to explore and conquer new segments.
The perseverance, transparency and humility of our team are key elements in forging long-term relationships with clients and strategic.
VALUES
