Matias Miles (our CRO) reflecting on our growth

We’re excited to share this interview with Matias Miles, our Chief Revenue Officer! He reveals his vision for 152 Media, reflecting on our journey, growth, and the strategies that have kept us at the forefront of the digital advertising industry 📈.

Since day one, #innovation, adaptability, and a deep commitment to our partners have defined our path. These values continue to drive us forward, shaping every step we take.

Together, we’re building the future of digital advertising—and we’d love for you to join us on this exciting journey! 

Don’t miss out on reading it!

Interview

1. How did 152 Media start, and what journey did it take to become what it is today?

152 Media was born with a clear mission: to help publishers maximize the value of their advertising inventory. Since the beginning, the company focused on offering monetization solutions that allow publishers to optimize their revenue in an increasingly competitive digital environment. Initially, our approach centered on implementing efficient direct sales strategies, but over time, we evolved toward the integration of advanced programmatic monetization platforms. Today, 152 Media is a recognized leader in the space, offering a wide range of solutions tailored to the needs of each publisher, from optimizing ad spaces to in-depth audience data analysis.

2. What changes have impacted the market, and how has 152 Media remained at the forefront by providing solutions to adapt?

The digital advertising market has changed radically in the last decade, with significant growth in programmatic marketing, the demand for more personalized user experiences, and increased pressure to improve publishers’ revenues in a competitive landscape. At 152 Media, we have adapted and led this transformation. We have stayed at the forefront by adopting artificial intelligence and machine learning technologies to optimize ad inventory management, improve targeting, and increase campaign effectiveness. Additionally, we have provided comprehensive support to our clients in implementing header bidding strategies and other advanced monetization techniques that allow maximizing performance without sacrificing user experience.

A key aspect of the current market is the new regulations related to user privacy. At 152 Media, we have addressed this challenge through a strategic partnership with Ponder, which enables us to ensure compliance with the strictest privacy regulations while continuing to maximize performance for our clients. This approach allows us to offer monetization solutions that are not only efficient but also safe and responsible.

3. What characteristics make 152 Media a pioneer in the market?

Innovation and adaptability are the foundations of our success. As pioneers in monetization for publishers, we have developed solutions that combine advanced technology with a deep understanding of the editorial ecosystem.

Innovation and adaptability are the foundations of our success. As pioneers in monetization for publishers, we have developed solutions that combine advanced technology with a deep understanding of the editorial ecosystem. Our ability to offer flexible monetization platforms that integrate easily with publishers’ tools has allowed us to stay ahead of market needs. Additionally, we recently launched Quizget.io, an interactive format that allows publishers to integrate surveys and quizzes into their sites, providing a new way to engage the audience while generating additional revenue. This format is designed to enhance user interaction and create new monetization opportunities.

4. What aspects differentiate 152 Media from its competitors?

What truly sets 152 Media apart is our publisher-centric approach and our commitment to maintaining long-term relationships based on trust and transparency. Unlike other companies in the sector, we do not just offer technology; we provide tailored solutions that understand the specific needs of each publisher. We adapt our strategies to maximize their revenue, whether through direct, programmatic, or hybrid sales.

Unlike other companies in the sector, we do not just offer technology; we provide tailored solutions that understand the specific needs of each publisher.

Furthermore, 152 Media has always been distinguished by maintaining one of the best payment terms in the market: net 30, providing security and financial stability to our clients. Since our founding, we have never changed our name or ownership or merged with other companies, reflecting our strength and independent vision.

Our team of experts works closely with each client to ensure they implement best practices in monetization, and we offer ongoing support to ensure they remain competitive in an ever-changing market. With the launch of Quizget.io, we are also opening new opportunities for user interaction, generating revenue through personalized and engaging experiences, which clearly sets us apart from our competitors.

Author: Matias Miles – Chief Revenue Officer (CRO) at 152 Media