152 Media Thinks GREEN

Our commitment to sustainability

Would you like to make a difference with us?

We are proud to announce that our latest advancement, the Publisher Analyzer Tool, is not only maximizing performance but also minimizing the environmental impact.

At 152 Media, our commitment to innovation goes hand in hand with our dedication to sustainability. The Publisher Analyzer Tool is a game-changer in the world of digital advertising. By leveraging advanced AI, we drastically decrease the number of unfilled requests sent to every DSP (Demand-Side Platform). This reduction is not just a win for publishers in terms of efficiency and revenue; it’s also a significant step forward in reducing our industry’s carbon footprint.

Every unfilled ad request that we eliminate means:

Reduced server activity leads to lower energy consumption, directly contributing to a decrease in carbon emissions.

Fewer unnecessary ad placements mean fewer resources are used in the production process, aligning with our goal of sustainable operations.

By optimizing the requests that are sent, we minimize the data that needs to be transmitted, cutting down on energy consumption across the digital ecosystem.

Reduced server load also means less energy required for ad delivery, further lowering the environmental impact of each ad served.

Let’s talk about how we can help you while caring for the planet. Contact us for more information: hello@152media.com.